RESUME

F-91W "Smarten Down" Campaign

Role

Photography

Art Direction

Copywriting

Tools

Adobe Photoshop

Adobe InDesign

The Casio f91-W is an iconic everyman/woman’s watch that hasn’t changed much since its release in 1989. With many features including an alarm, stopwatch, and nightlight, the f91-W can be considered “The original smartwatch.”

By depicting common late 80s/early 90s activities through photography, this campaign aims to bring a rush of nostalgia, reminding viewers of a time when this watch was at the pinnacle of technology.