The 5 Second Rule


Graphic Design

Editorial Design

Art Direction


Adobe Illustrator

Adobe InDesign

“If you have an instinct to act on a goal, you must physically move within 5 seconds or your brain will kill it.” This is the “5 Second Rule” created by author and motivational speaker, Mel Robbins.

She was at the lowest point in her life when she happened to watch a NASA rocket launch and visualized herself as a rocket blasting off into her best life.

In the magazine’s cover spreads, the rocket launch symbolism is represented with a vector illustration of a rocket while its interior story spreads feature futuristic, space-like design elements. The spread is broken up into five different aspects of the life rule.